How Can We Use Instagram To promote any Business?

Anybody who owns a business and is interested in its online marketing would sure want that his products should be seen by more and more people and that the brand name he owns should be known to as many people as possible. This thing automatically will lead to a good number of following by customers keeping in mind the ultimate target of generating sales. For this Instagram is the magic spell. Now as the data reveals Instagram has over 300 million monthly users which are more than Twitter. This has led to many big brands wanting to contact Instagram Community and get personalized customers who can keep coming back to them.

Here we shouldn’t just be concerned about the numbers only. We are concerned about the people using Instagram. People who are on Instagram are basically shoppers: most of the people using IG are looking for a brand and more than half of them are already following some particular brand already.

By posting appropriate IG images the consumers can get through our sales message without getting the feeling that we are trying to sell something in particular. And so we can appeal our customers to these images posts. It can be derived that Instagram can help passive shoppers to turn into proper customers as usual people use social media for reference purposes.

The following tips will help a newcomer to the Instagram and also will be useful for the ones who are already quite active on Instagram already.

  1. Set Up Your Optimized Business Instagram Account

 The most important tip for using Instagram for business purpose is that your account should be separate from your personal one. Marketing is not about any individual rather it depends on the audience so selfies and snapshots of your personal trip should stay personal. They’re not of any concern to your customers and won’t get you customers and sales.

Given here is how you can optimize your professional Instagram presence for greater customer attention.

Include a link to boost traffic to your site –

On Instagram, you only have one opportunity to directly lead the traffic to your website by a click. You can put a link on your bio right under your name at the top of your Instagram page

Use a consistent name for recognition –

Your presence on Instagram must be clear and specific so that audience is able to know your brand as it is. The rule here to be followed should be to stay recognizable. For this you can choose the name for your Instagram account similar to the name of your product or service and the same should be used at all social media platforms.

Keeping the Profile Image same over a period of time is also beneficial as it helps further in recognition. As all the interaction made by you on IG are followed by a thumbnail of your profile image. Try to keep it related to your business and recognizable.

Keep Your Bio Informative and Interesting to the Followers

Anybody would go through your profile before following you on Instagram. So make sure to keep your bio interesting and informative. The bio should be catchy and the audience should feel that they will have all the information and stuff they love once they follow you.  

Name of your business and a precise description of your product or service should be there. The Bio should be light and shouldn’t look like you are trying to sell anything. An appealing bio to the IG audience and suitable to the images you are going to shares works well.

Put a tint of your personality to let people know how interesting it would be to follow you. Keywords and hashtags in the bio don’t hold any importance. You can always alter your bio as per the latest offers and campaigns of launching and selling.

  1. Try to Keep your Instagram Posts Popular which Users Want to Follow:

An image can work effectively in expressing your ideas in a far better way rather than the words in order to catch audience’s attention. The popularity of Instagram depends largely, on how the images are used on this platform since other social media sites (for example, Facebook) get almost double  as many comments on posts that contain an image versus just text or links

Our brains are more responsive towards the images rather than the words. Hence we can utilize this effect in order to gain audience response through these Instagram posts. By following the below-given tactics you can appeal more to the audience, engage them on your images and posts more without annoying them.

 Avoid Direct Selling to Appeal to Instagram’s Social Culture

Buyers are influenced to a great extent from Social media while taking a decision to buy. While the social media shares of their contacts influence the most, a solid percentage of buyers are influenced by particularly a brand’s social media, and a little less, are influenced by retailers on social media. So your brand always has a scope of leaving an impact here.

 Images help viewers in taking their own decisions without feeling pressure from any business to buy. So we have to keep a balance between leaving your influence and coming off too pushy, which means you need to get creative with your product photos.

 Products when Promoted with Creative, Professional Photos

The images of the products always hold an importance for online shopping, and Instagram’s visual platforms. A large number of consumers would rely on the detailed images before making their purchase rather than the product information or even ratings from other customers.

Instagram is not a direct marketplace rather a  social marketplace that helps in getting traffic that turns into sales. In order to get the traffic, you can share photos which are appealing and unique.

Images should be of Professional Quality in size

 Keep one thing in mind while cropping or editing the images that they should not lose their professional quality after this.

Instagram’s  format automatically makes your images square. Consider the square shape when choosing a picture, and the appeal of the photo shouldn’t be lost after cropping.The images should be of high quality

 Free apps like Squaready and InstaSize helps you to keep photos in their rectangular dimensions and still post to Instagram.

Instagram’s Editing Tools

Almost  70 million photos are been posted on Instagram on daily basis.Which shows there’s so much of visual competition here so that your images get the views. On Instagram’s editing tools you can enhance the colors and moods of your images. Keep a  consistency in your photos so that they are recognized as reflecting your brand’s style. Play with colors to grab more attention from the audience. Images in which brighter colors are used get 24percent more likes as compared to others.

Create Unique Images  that reflect your Brand

As we know Instagram is not the direct selling place so we need to add more value to our offerings if we want the followers to stay close by. The timely trick here is to keep the images appealing through lifestyle photos.

Now, What’s a lifestyle photo?

Practical backgrounds related to lifestyle, scenes, and models can add value to your product and help the users to imagine how that particular product is going to look on them when they wear it or use it. You can boost your brand’s impact by showcasing not just the product but also the culture and the lifestyle that surrounds that product. The emotions attached to the product should also come out in order to be more appealing.

Keep Posting about Offers and Promotions to your Followers

Keep a regularity in posting offers and bonuses to your followers. All the announcements about your product or service should be fed on Instagram as the followers always are keen on taking advantage of any such offers or incentives which they are likely to get.

  1. Increase Your Following On Instagram

Although we may have done everything to keep our images attractive and attention seeking still there is always a need to follow a particular strategy to make people see them and start following you. Following points can help you in increasing your followers’ list and showcase your brand to more potential buyers:

Hashtags should be used so that people find you easily.

Because of a great number of feeds on Instagram, the posts can get buried quickly. So hashtags are the only way to increase the life of your Instagram posts. Hashtags bind a post into related communities linked by a keyword which keeps them discoverable for longer times. One should use at least one Hashtag but shouldn’t use too much of it either. More than 5 hashtags in one single feed should be avoided.

Invite Instagram Ambassadors to Share Your Brand

Create a team of ambassadors whose job would be to spread a word about your Brand and its benefits to your followers. Encourage your Instagram followers to post photos and reviews, this can further help you gaining many more users.

78% of consumers buy because they are influenced by a brand’s social media, so sharing and praising your brand more gives you more opportunities to convince customers to buy.

Share Your Followers’ Tagged Photos on Your Own Profile

On posting the content of your users as your own feed promotes good feelings, which are linked to your brand ( Instagrammers feel honored when a brand mentions them).

Plus, followers will keep checking your feed to see themselves or their friends.

  1. Boost Engagement on Instagram in order to Strengthen Customer Relationship

When you have shared a content, you start getting a following but in order to maximize that following and to turn those followers into your loyal and paying customers, you need to engage them on a constant basis with all your subsequent posts.

If an Instagram photo is shared with 10,000 followers, it will get an average of 331 instances of engagement. And this is incomparable as compared to Twitter, which receives only 7 interactions for every 10,000 followers who saw the tweet. By reducing the communication gap between online buyer and seller, Instagram offers the opportunity to enhance your customer service, receive direct feedback from consumers, and create relationships that convert visitors into loyal customers. By following steps can help in maximizing your engagement:

Captions Used should be Inviting and Alerting

Without an effective caption, even if your image is the best it will fail to capture the desired attention of the followers and you may lose many of the potential buyers by failing to engage them.

 A simple call-to-action or direct question to provide that extra invitation that opens up conversations about your post can be used. A nice caption used can always do a lot.

Use Contests to Increase engagements

What does your business get out of contests? One can earn more followers, increase engagement, and reward your most loyal consumers through the contests.

Almost 70% of Instagram users have already taken part in some contest, or wish to. Here’s your quick guide to running an IG contest

Decide how much you are willing to give away

Give away one of your best-selling product designs, a bundle of popular gadgets from your collection, or a  gift card for your online store. Make sure it’s something relevant to your brand.

Post an Appealing Image of the Prize on offer


Include Details of the contest. Post a Reminder for the contest a few days later

Choose your Winner. Always be active in responding to your followers’ comments, So that you create a bonding with them through conversation.

Maintain that Pace of Growth By Evaluating your Success

Your efforts to attract more customers should never stop rather keep them continuous in order to gain more and more customers. Analyzing how much you have gained over a certain period of time always helps in keeping that pace of growth consistent. Research helps a lot here and the content which is effective should be repeated again to gain more out of it, Set realistic goals for growth.

 Instagram’s being a  social platform works to increase the more intangible aspects of marketing, such as buyer loyalty, brand equity, and lifetime user value.The community and associations of your brand are just as important as your products, and Instagram is the tool to promote that brand identity. Soon, customers will be coming to you, not the other way around.